Winter & Company has selected iov42’s traceability solution, Interu, to support its compliance with the EU Deforestation Regulation (EUDR), further strengthening its commitment to responsible sourcing and end-to-end supply chain transparency.
The partnership reflects a shared focus on ensuring that EUDR compliance is not only technically robust, but also practical and workable across complex, global supply chains.
From the outset, the engagement has gone beyond software implementation. Interu has worked closely with Winter to provide deep regulatory expertise, market insight and operational guidance — helping translate regulatory requirements into clear, actionable processes across customers and suppliers.
As integration progresses, Interu’s team has actively supported stakeholder alignment, facilitating discussions between Winter and its supply chain partners and helping interpret the regulation in the context of real-world commercial operations. This consultative approach has been central to navigating the complexity of EUDR and embedding compliance into day-to-day workflows.
David Nelson, Head of Group Product Management at Winter & Company, said:
“What really stood out was not just the technology, but the advisory support. From EUDR expertise to market feedback and hands-on help aligning customers and suppliers, the level of guidance we received went far beyond what competitors offer. We’re very pleased with the partnership and the value it’s delivering for our business.”
Interu’s platform enables businesses to manage traceability, risk assessment and due diligence requirements under EUDR, while its advisory services help organisations interpret regulatory expectations and prepare their supply chains accordingly.
The collaboration with Winter demonstrates the importance of combining secure, scalable technology with practical, regulatory expertise — ensuring compliance is not treated as a standalone exercise, but as a strategic capability embedded across the organisation.
Dominic von Trotha Taylor, CEO and Chairman at iov42 said:
“Winter & Company’s approach to EUDR reflects exactly the kind of leadership we believe will define this next phase of supply chain transparency. Compliance at this level requires more than a technical solution — it demands clarity, collaboration and confidence across the entire value chain. We see this as a long-term partnership built on shared standards and shared ambition.”
As EUDR implementation deadlines approach, partnerships such as this highlight the growing demand for solutions that deliver both technical capability and operational confidence.
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